WhatsApp Image 2020-10-22 at 14.45.05 (1


WhatsApp Image 2020-10-22 at 14.45.05.jp

About Us

Who is WIBO

Women in Business Online (WIBO) is an online networking and business referral company.

The groups in WIBO virtually connect each month.  Its members comprise mainly of professional business women from a variety of disciplines across the world all with a common goal of supporting each other to achieve and succeed in both their professional and personal lives.

Dr Elham Peyfoon  is the founding member of WIBO and developed the company based on her own set of business goals; to support, collaborate and develop.  Her mission is simple; by providing a constructive, empowering and supportive online platform each group member will have the opportunity to thrive and flourish through lived experiences.

Dr Peyfoon says “ I believe women have the opportunity to build on their individual successes and experiences by sharing and learning from each other.  This platform provides a safe and constructive facility to do that”.

If you want to be part of a network that:

Provides an opportunity to collaborate together
Networks with each other and provide business referrals with a safe group
Receives supportive training sessions
Receives personal and group coaching sessions




Elham Peyfoon

‏Elham is a Life and Leadership Coach based in London. Elham was born and brought up in Iran before moving to the UK in 2002. Her latest academic career has seen Elham attending University of Strathclyde where she received her PhD in the field of Biomedical Sciences which built on her first degree in Microbiology and her Masters degree in Industrial Biotechnology from Liverpool John Moores University.


On completion of her doctoral qualification, Elham successfully began her career at the prestigious Imperial College in London prior to developing her own business plan.  A plan which ultimately involved a change of direction from science to business. 

‏Elham knew she wanted her career to change direction and after seeking advice from a life coach, she joined a coaching group for further support and found the impact of both to be life changing.  It was here Elham discovered her passion for coaching and decided this was the career she wanted to pursue.

Today, as a certified life and leadership coach, Elham supports people to overcome their challenges to develop a true sense of their own self. Sharing her expertise and experiences, she assists her clients to thrive and live the life of their dreams. 

‏With the global health pandemic of 2020, and the subsequent lockdown Elham had to cancel all her travel plans  to overseas conferences and workshops.   It was during this time that she conceived of her idea for  Women in Business Online (WIBO).  She partnered with her close friend and fellow business woman Shiva Kojaki and together they built Women In Business Online. 

‏Today as WIBO grows, it offers women a strong platform from which they can expand their business and acquire active support from their peers. Elham is proud of what WIBO stands for and what it seeks to achieve. On a personal level, creating WIBO has given her life career a deeper meaning, fulfilling top values such as building strong relationships, promoting education and personal development.

Shiva Kojaki

Shiva was born and raised in Abu Dhabi, UAE where she currently resides and runs her family business, “COIC” which is a retail and wholesaler company for luxury Persian rugs. 

Shiva grew up in a very multicultural environment and her academic career has been varied and international. She studied her first degree at the London School of economics in the UK, before relocating to Los Angeles, USA to pursue a Masters degree in video and film making. 

She returned to the UAE in 2015 and in addition to managing her family business, Shiva has developed and remains involved in several other projects. She co-founded a meditation community in Abu Dhabi, “Lightworkers Abu Dhabi” a platform for mindfulness teachers, practitioners and instructors to share their events and classes. 

As a freelance filmmaker, she has produced several projects for film, TV and music videos content. Shiva is also involved with the local music scene, supporting musicians as well as playing in her own band. 

In June 2020, Shiva’s close friend Elham shared her initial ideas about creating an online marketing referral business for women. Shiva was intrigued and excited at the prospect of helping to develop such a business. Elham and Shiva discussed their vision and passion to create a virtual platform to empower and support women in business and their ideas took a life of their own and flowed beautifully into action. 

Shiva is proud of what they have established and looks forward to the continued growth of WIBO to serve and celebrate women in business.


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